WHAT A YEAR 2020 HAS BEEN…
The last few months have proved more than ever how important it is for us to support one another as a community. We are only too aware that many businesses have been unable to open and those that have, face restrictions that have made ‘normal’ trading more difficult.
MORE VIBRANT / BETTER PROMOTED
Ending the year on a lighter note, our ‘Be Bright In Banbury this Winter’ campaign is now in full swing, brightening up the Cornhill entrance to Castle Quay throughout December and into New Year, following our successful remembrance display at the town hall last month. The campaign has been very well received by the general public, and we hope it will further encourage people into town during this crucial trading time. Featuring on BBC South Today as well as local press, local radio and backed by a coordinated social media campaign, the town has enjoyed excellent coverage of the displays. Be sure to share our social posts to help to promote the campaign far and wide and to really make Banbury a vibrant winter destination!
DISCOVER BANBURY THIS WINTER
We hope that you will have also seen a copy of our luxurious A5 brochure, that was distributed to over 15,000 homes in local villages during November. Many of our town centre businesses were featured in the booklet, along with tourist information, and details of how to enter our ‘Win £500 to spend in Banbury’ competition. Again, we would encourage you to share the online guide via your own e-communications or social channels, as this will further increase the overall reach of the campaign.
Our ‘Win £500 to spend in Banbury‘ competition will run until 16th December via the LoyalFree app – another excellent opportunity for you to promote your special offers during the festive season. If you are not currently using LoyalFree and would like more information about how this app could benefit your business, please contact us. We will be continuing to use this platform to add more competitions and town centre trails, so make sure that you don’t miss out!
BETTER FOR VISITORS
During December, we will be completing two refurbishment projects at the old Sandwich Shop on Parsons St, and the former Moss Bross unit on High Street. We will be using the latter’s large shop front to feature professionally-taken photographs of local business owners who kindly volunteered to take part in this project. The Moss Bros space will be particularly interesting as it will also include ‘photo opportunity’ spots for adults and children as part of the design – keep a look out for these on our Instagram feed!
Follow us, like and share, as a successful promotional initiative will further enhance the town centre. We hope to extend our town centre enhancement projects into 2021 and have more dilapidated, empty retail units in our sights.
BETTER FOR BUSINESSES
Through our partnerships with Maybe.com for social media and ShopAppy.com for ecommerce trading, we will continue to keep you informed on how you can make the most of these platforms. We know that people are spending more time than ever online, so now is the perfect opportunity to further showcase your business or grow your followers (or both!). Please see our previous emails for information on Maybe webinars – or look for the links at the end of this newsletter for useful videos from Save The High Street webinars.
WORKING FOR YOU
During 2020, there have been unprecedented amounts of money available in the form of grants, loans and other incentives, to ensure that your business receives as much support as is available during this pandemic. Through our excellent partnerships with the local authorities, we will continue to make you aware of any support that may be available to your business, via both email and text updates. If you are not receiving either of these, please contact us ASAP and provide us with your latest contact details.
Finally, we would like to take this opportunity to wish you and your family a very Happy Christmas, and we look forward to supporting you further next year.
Banbury BID Chair
Supporting articles / videos:
Marketing your high street business for a future of success:
New ways of selling for small high street businesses:
Furlough, contracts, covid-secure operation and wellbeing all discussed with expert Ian Langford of Peninsula:
Cashflow, income, employment, costs, funding – every single one of those was a challenge to businesses in the second Lockdown of 2020 across England – and they still are: