With the BBC reporting that more than 8 million first doses of the new Coronavirus vaccines have already been given across GB, we can all start to hope that it won’t be too long before we start to see an easing up of the current lockdown restrictions on our town centre.
Here at Banbury BID, the team will continue to keep you up to date with the latest news on reopening, as well as information about funding / grants as we hear it.
We are currently at work on projects for the 2021/22 year commencing in April, but now is a chance to reflect on some of the successes of 2020 and what we were able to deliver during a very challenging year!
A Successful Winter Campaign.
We hope that you enjoyed our “Be In Banbury This Winter” campaign, which we launched in late October to coincide with the publication of the Banbury Winter Guide.
The physical guide was distributed to over 15,000 households in the locality, receiving glowing feedback in the community. We had 2,832 entrants to our LoyalFree ‘Win £500’ competition, sponsored by Fort Locks.
Our winner was a resident of Banbury, who saw the competition while using the LoyalFree App at The Mill Arts Centre. She was thrilled to receive the prize of vouchers to spend in Banbury. We will continue to post new competitions and offers on LoyalFree throughout the year and if you have not yet added LoyalFree to your business, please contact us about how you can do this.
Delighting The Community.
The “Be Bright In Banbury” lighting projections were a collaboration between BID and Banbury Town Council, and they were warmly received by our community with hundreds of positive social media posts.
The displays were enjoyed safely and even featured on BBC South Today. From 1st November until 5th January 2021, the lights created a spectacle on the faces of the Town Hall during our Remembrance Display and then the entrance to Castle Quay at Cornhill, for the Winter and New Year displays.
To see the promotional video click the link at the bottom of this newsletter.
Faces of Banbury.
You may have noticed our exhibition of portraits, highlighting the real faces behind some of our most cherished local businesses. These are on display in the windows of the Old Moss Bros retail unit on High Street.
As part of our overall plan to brighten up the town centre and make use of unused retail units, we hope to add similar exhibitions in other areas of the town and to take more portraits of local business owners/managers later this year.
Make The Most Of Free Promotional Opportunities.
Please make use of our LoyalFree App to promote any special offers that you may be running, either online or through delivery.
It’s an excellent platform and we benefit from thousands of pounds of advertising that LF run themselves, in addition to our own localised advertisements. The LoyalFree team are ready to support you if you have any questions.
Remember, Valentines’ Day is only a couple of weeks away, so if you would like our help to run any competitions in the build up to 14th Feb, we can arrange this for you – perhaps a romantic takeaway meal for two or a gift box for someone special?
Or perhaps you’d like to promote a post-lockdown offer, like a voucher for a beauty treatment or a haircut? Do get in touch with LoyalFree to maximise your promotions.
Keeping Up To Date With Social Media.
Even if you are closed for business, we would urge you all to keep posting on your social media channels and to make sure your Google business account details are up to date.
Liking and sharing each other’s posts is a great way of supporting one another, but also growing sentiment for your brand. If you need any help with this, or ideas on how to promote your business please get in touch.
Local Thief Caught By Police!
Lastly there is a bit of good news from Thames Valley Police. Rob Kelly p5380, Neighbourhood Supervisor, from TVP has confirmed that PCSOs will be patrolling the town, and will pop in to see open businesses. After the current crisis Rob’s team are committed to making the links with local businesses even stronger.
The Banbury Neighbourhood Problem solving team have arrested a male who has been charged with the Burglaries that happened in the town centre during November and December. Rob is happy for you to contact him via email at; firstname.lastname@example.org, if you have any concerns that you would like addressed.
Until next time, we hope that you have a prosperous month. If you would like to contact the BID team at all, please message Jo Samways in the first instance at: email@example.com
P.S. If you missed the Be Bright In Banbury light displays, here are links to the video commissioned by Castle Quay and the BBC South Today footage.