The Banbury BID Business Plan sets out a series of proposed projects based on 5 core themes.
Here’s are some of those we are working on in 2021.
Experience Banbury Website
We are excited to be developing the new Experience Banbury website, a consumer facing brand for Banbury promoting the town and encouraging visitors from the local area and further afield.
The website will be included in all consumer facing marketing and press activity promoting Banbury Town.
We are delighted to see Banbury featured on Family Traveller.
The indispensable guide to anyone travelling with babies, children and teenagers, providing parents with a one-stop location to plan their family holidays and days out.
Read the full article here: https://familytraveller.com/family-days-out/experience-banbury-family-friendly/
WORKING FOR YOU
Free Stall Available for Levy Payers at the Food Friday Events in Banbury
Cherwell District Council have reached out to see if any of our Levy Payers, who fit the profile for the Food Fair Friday market, would like to participate.
To ease the process, the BID will pay for the cost for ten stalls on a first come first served basis. This will apply to all dates listed below.
Dates: 13th & 27th August and 10th & 24th September 2021
Time: 9am – 4.30pm in Banbury Market Place
Details of the trading stand: 3m x 3m pitch traditional Market Stall or Gazebo will be set-up on arrival. Electricity is available.
(All traders will need to agree to & sign Banbury Markets’ Terms & Conditions and have up to date Public Liability Insurance & Food Hygiene Certificate/registration)
If you are interested in taking up this offer, please contact Yolanda Fletcher, Manager Banbury BID e-mail: firstname.lastname@example.org. Cherwell District Council appreciates the lateness of this, but we will support it as we believe this is a great opportunity to attract custom into the town centre.
BETTER FOR VISITORS
We are delighted to be working with Age Friendly Banbury and Partners from Visit Banbury Community Interest Company and Cherwell District Council to make Banbury an age-friendly town. It brings together older people, community leaders, local charities, businesses, and local councils.
Working with the Banbury Town Council to create opportunities to brighten the town and improve habitat for pollinating insects, we are delighted to offer businesses in Banbury Town centre the opportunity to purchase these colourful planters.
Decorated with the Banbury sunshine logo and pre-planted with a seasonal flower selection to celebrate Banbury “The Sunshine Town” while simultaneously improving the environment and putting a smile on customers faces.
Chiltern Railways Campaign
We are delighted to announce the launch of the Banbury generic advert which has now gone live in on the London to Birmingham MK3 Trains. The advert will also feature in other locations in the coming weeks and months to encourage visitors to the town, from both local and surrounding areas as well as further afield.
We are extremely fortunate to have this fantastic opportunity working in partnership with Chiltern Railways to promote Banbury as a must visit tourist destination in the UK.
There are more exciting initiatives like this to look forward to as we continue to spread the Banbury Sunshine!
Stagecoach Bus Campaign
Look out for the new Banbury Adverts which will be featured on 34 buses travelling around Oxfordshire, one of the many initiatives to encourage visitors to our town.
There are more projects in the pipeline including news and radio interviews, external bus advertising and online promotions.
We are thrilled to be working with Stagecoach bus company and would like to thank them for their support.
Banbury Street Art Campaign
We are excited about the prospect of working with Activate Learning and A Level art students from the Banbury and Bicester College on this community project.
This will be a fantastic opportunity for 18-19 year olds to carry out some work experience and help us create some beautiful artwork around the town that represents and celebrates Banbury.
BETTER FOR VISITORS
Christmas Projects 2021
Discussions are underway to make Christmas in Banbury 2021 the best to date!
There will be plenty to look forward to for the local community and visitors to the town starting in late November, continuing through to the new year. With lots of exciting activities planned, including the lantern parade and Christmas lights switch on, the Banbury light projection, Live Reindeers as well as a snow globe photo booth to get everyone in a festive mood.
We will be promoting Christmas shopping in Banbury Town and Small Business Saturday on 28th November.
Experience Oxfordshire Visitor Guide 2021
We are delighted that Banbury is showcased within the New Oxfordshire Visitor Guide 2021 – a Banbury BID generic town advert and itineraries for the town and area.
The guide for Oxfordshire and the City of Oxford, includes itineraries for long weekend breaks, walks, the best places to shop and dine, top picks for accommodation and travel information.
Estate Agent – Welcome to Banbury Packs
We are delighted to be working on a project to develop a welcome pack for people moving to Banbury.
WORKING FOR YOU
Banbury Town Centre Meetings
Regular meetings with key partners including Banbury Town Council, Cherwell District Council, Castle Quay and Banbury BID.
A stronger relationship and cohesive message is being built between the partners to promote Banbury.
WORKING FOR YOU
The BID Ambassadors Programme
As we work with the BID partners and businesses we look forward to growing the calendar of events in Banbury Town centre and are keen to build a team of ambassadors to assist with BID events in Banbury Town.
The ‘Dine Around’ campaign is to drive sales into the hospitality venues around the town on a designated day. Providing an experience of 13 different cuisines in one town. Venues that are taking part we create a dedicated menu and offers for that evening. More details to come.
Women’s Cycle Tour Race
We look forward to welcoming the Women’s Cycle Tour Race taking place October 4-9th 2021 and are delighted to announce the finishing line will be in Banbury.
The Banbury BID have been invited to assist in promoting the race within the town and we are looking forward to working with the BID partners and businesses in the run up to and throughout this prestigious event.
We are delighted to be working with Tudor Hall School on an initiative to brighten up Banbury ‘The Sunshine Town’ with plans to paint the town planters.
Advertising Schedule – 50 miles to Banbury
We are excited to be driving plans for an extensive advertising schedule to promote Banbury Town and encourage visitors from the local area and further afield.
Adverts are currently being featured on Chiltern Railways Trains, Stagecoach buses and in the Experience Oxfordshire Travel Guide.
The strategy includes plans to further promote ‘The Sunshine Town’ in magazines, local and national publications, as well as radio and local news.